5. Use of Personal Information. Users who register for a subscription and/or personal account or who purchase items through the Website must provide a valid e-mail address along with other identifying Personal Information. Heritage History and the Website may use Users' Personal Information from time to time in order to contact Users for purposes of updating required information and providing important information about: (a) products and services offered by Heritage History and the Website, (b) changes to Website policies, rules, procedures and practices, and (c) User's personal accounts. Heritage History and Website do not and will not sell or disclose User names or e-mail addresses to third parties and do not engage in "spamming" or other unsolicited e-mail contact for purposes of marketing, advertising or sales. Users may opt out of Heritage History's advertising and news-related mailing lists at any time by updating their account preferences. Users may not opt out of purchase notices and notices regarding changes to Heritage History's and the Website's terms and conditions, because these notices are important to Users' interaction with Heritage History. Heritage History may also use Personal Information for internal Heritage History purposes, including without limitation auditing, data analysis, and research. Users who submit Personal Information to or in connection with Heritage History and/or Website contests also agree to use of the relevant Personal Information in accordance with the relevant contest terms and conditions. Heritage History and the Website reserve the right to keep copies of information provided by Users.
7. Protection of Personal Information. Secure portions of the Website, such as shopping carts, may use Secure Sockets Layer (SSL) encryption on portions of the Website where Personal Information is collected. Users who wish to purchase items from the Website must use an SSL-enabled browser (for example, Safari, Firefox, or Internet Explorer) to help protect the security of Personal Information.
8. User Access. Each User may access his or her own Personal Information and account information for the limited purposes of viewing, verifying, altering, correcting, or updating Personal Information provided to Heritage History and the Website.